Author name: hareesha Inet

News & Insights

Bridging the Gap Between People and AI in Everyday Business Workflows

Automation and AI adoption are accelerating across UK businesses, yet many organisations still struggle to fully integrate human teams and machine systems. To understand this gap, consider this: 45% of UK SMEs had integrated at least one AI solution by 2024, up from 25% in 2022. Meanwhile, automation is delivering measurable economic impact: a recent study found that automation added £14 billion each month to UK businesses, representing a 5% monthly revenue boost for firms surveyed. The Current State: Human and AI Coexistence in Processe Automation Penetration in Business Processes Robotic Process Automation (RPA) is one of the most mature forms of AI-adjacent automation in business workflows. Global adoption data shows that as of 2023, 31% of organisations had deployed RPA, up from 20% in 2021. Across UK organisations, many are using automation to handle repetitive tasks, especially in finance, operations, and customer service. Microsoft reports over 350,000 organisations using Power Automate monthly to deploy workflows and integrate data across systems. The platform enables scripted flow logic, connectors, and integration between applications; examples of human-machine bridging. Human Role in Oversight, Decisioning & Exceptions When AI or automation executes a task (data entry, triage, status updates), humans often intervene at exception points. That is, when a workflow step fails or yields ambiguity, human review is required. This configuration is common in finance and compliance workflows. In well-governed deployments, analytics dashboards visualize performance metrics, volume, errors, latencies; for human teams to monitor. Power Automate provides tenant-level analytics on usage, errors, and flow performance to support oversight. Key Barriers to Full Integration Inconsistent Data & Lack of Shared Context AI systems depend on structured, clean data. When human inputs are inconsistent (formats, missing fields), automation breaks down. This misalignment is a primary friction point preventing smooth handovers between humans and machines. Trust Deficit & Explainability Humans must trust AI outputs to allow actions without manual re-checking. Studies in automation show systems are more adopted when the logic is transparent and explainable. Without that, human users override AI decisions, negating gains. Change Management & Skills Gap Many UK organisations still lack internal expertise in AI and workflow orchestration. A 2023 government AI report shows that only 15% of small companies had adopted at least one AI technology. Also, IONOS research notes UK SMB AI tool adoption rose from 14% to 20% in early 2024, highlighting the adoption challenge. Process Fragmentation Businesses often use multiple systems (CRM, ERP, accounting software) that don’t talk to one another. Bridging these via automation requires robust connectors or APIs. Ineffective integration leads to data silos, misrouted handoffs, and brittle workflows. Proven Benefits When Collaboration Works Productivity & Error Reduction Automation can eliminate manual handoffs and routine tasks: Microsoft states that RPA via Power Automate helps “reduce repetitive, manual tasks” and improve productivity and data accuracy. Forrester’s Total Economic Impact of Power Automate found that up to 25% of employees could engage with RPA use cases by Year 3 in a large organisation, resulting in 10% productivity gains for certain roles. Economic Impact & Revenue Growth Evidence shows that automation adoption correlates with improved financial outcomes. The SnapLogic / Cebr study estimated that adoption of automation added £14 billion per month to UK businesses. In addition, automation efforts scale more rapidly when human and AI roles align, enabling organisations to reallocate human effort to strategic tasks Platform Leadership & Market Share In the RPA space, UiPath holds ~35.8% market share, significantly ahead of competitors. Meanwhile, Power Automate’s adoption—growing via Microsoft’s ecosystem—serves as a bridge between business users and AI workflows. Use Cases Across Business Functions Finance & Accounting Automated invoice processing, reconciliation, and exception handling is a common use case. AI flags mismatches; humans evaluate anomalies. This dramatically reduces lag and error rates. HR & People Ops Interactions like employee onboarding, document verification, and leave approvals benefit from automation with human exception review. Customer Support Chatbots and triage systems handle common queries; complex tickets are escalated to human agents. Sales & Marketing Workflow automation routes leads, triggers campaigns, and updates CRM fields; human marketers refine messaging and segment strategies. Metrics That Show Integration Success When measuring collaboration efficacy, organisations track: High performers maintain low exception rates (<5%) and drive faster processing with stable error rates. Considerations in Choosing Tools & Platforms Turning Insights into Action As AI and automation continue reshaping business operations, the real opportunity lies in how people and technology collaborate. Businesses that align human expertise with intelligent automation consistently outperform those that view AI as a replacement rather than an enabler. At I-NET Software Solutions, we help UK businesses implement AI-driven workflow automation that bridges this human–machine gap, from process audits and data integration to intelligent automation dashboards. Book a free consultation today to discover how AI automation can streamline your workflows, reduce costs, and improve decision-making efficiency. Recommended Read: Workflow Automation for SMBs, Cut Costs Without Cutting Corners.

News & Insights

Phishing 3.0: Advanced Email Scams Hitting UK Small Businesses in 2025

SMBs in the UK are under siege. The phishing attacks of old; misspelled domain names and obvious spam are evolving. Phishing 3.0 combines AI, voice deepfakes, SMS deception (smishing), and social engineering to penetrate employee trust and bypass conventional defences. This new wave of attacks doesn’t just steal passwords, it hijacks identities, finances, and reputations. In fact, a 2024 UK cyber breach survey reported that 84% of organisations claimed to have experienced phishing attacks in the prior year. (See UK Cyber Security Breaches Survey 2024) Furthermore, 35% of UK SMEs now cite AI-based cyber threats, including advanced phishing, as one of their top concerns. With regulations like NIS2 and forthcoming UK legislation pushing compliance burdens even on smaller firms, there is no room to ignore phishing threats. In this guide, you’ll learn how phishing is evolving, how voice, SMS, and social engineering are being weaponised, and what real steps UK SMBs can take to detect and defend, using anti-phishing solutions, training, simulated attacks, and strategic tools. The New Frontiers of Phishing: Beyond Email Email Phishing Enhanced by AI Traditional email phishing remains common, but attackers now use AI to write plausible messages (e.g. mimicking writing style, using context from social media) to fool filters and human readers alike. These messages may combine urgency, personalization, and social proof to push victims into clicking malicious links. Vishing: Voice Phishing with Deepfakes Voice-based phishing or vishing is rising. Attackers use deepfake technology to mimic executives’ voices or trusted partners, then instruct employees to make payments or share credentials. In the UK, the regulator Action Fraud notes numerous vishing scams targeting SMEs, especially via impersonation calls. Smishing (SMS Phishing) Smartphone penetration means SMS is another attack vector. Smishing sends fraudulent texts that appear to come from banks or suppliers requesting “urgent” login verification or payment. Because mobile interfaces are small and users often act quickly, smishing can be highly effective. Social Engineering Beyond Phishing Phishing 3.0 also includes business email compromise (BEC), invoice fraud, and fake invoice/email scams. These rely on social engineering, not technical exploits; using trust, human error, and supply chain relationships to trick staff into paying bogus invoices or revealing credentials. Why SMBs Are Especially Vulnerable Five-Step Defense Strategy for Phishing 3.0 Step Action Key Focus 1) Assess current threat vectors Audit where your business is exposed: email, phone, SMS, vendor supply chain. Identify your most vulnerable domain (e.g. payments, supplier invoices). 2) Deploy anti-phishing solutions Use secure email gateways, AI-based email filters, phone verification systems. Tools need to detect AI-crafted phishing, deepfake content, link rewriting. 3) Simulated phishing & training Launch controlled phishing / smishing / vishing simulations for staff. Use feedback loops to double down on weak spots. 4) Incident response planning Prepare protocols: block domains, notify staff, reverse payments when possible. Ensure quick escalation when simulation or real attempt is caught. 5) Monitor, review, iterate Watch trends, false positives, messages bypassing filters, staff behavior. Continuously update filters, training and controls. Tools & Solutions for SMBs in the UK Metrics & Indicators of Success To validate your anti-phishing investment: Final Thoughts Phishing 3.0 is not just an email problem, it’s a cross-channel, socially engineered, AI-enhanced threat. For UK SMBs, staying ahead means combining prevention tools, staff training, simulations, and a response plan. At I-NET Software Solutions, we help SMBs deploy comprehensive anti-phishing strategies, including simulated attacks, filtering tools, and staff training tailored to your business size and budget. Book a security assessment to test your exposure and begin your journey to resilience. For context on how phishing fits into compliance and broader security obligations, check out our blog Zero Trust for Small Businesses: Why It’s No Longer Optional.

News & Insights, Uncategorized

Using Colour Psychology in UX Design to Increase Conversions

Colour isn’t decoration, it’s a decision-driver. Research by the Institute for Colour Research shows that people form an opinion about a product within 90 seconds of seeing it, and up to 90% of that judgment is based on colour. For small and mid-sized businesses (SMBs) in the UK competing online, leveraging colour psychology in UX design can mean the difference between a bounce and a conversio Why Colour Matters for UK SMB Websites How Colours Influence User Perception Here are common colour associations in UX that affect user behaviour: Colour Common Associations Ideal Use Cases Blue Trust, stability, security Finance, SaaS, insurance Green Growth, success, sustainability Health, eco, “go” buttons Red Urgency, warning, passion Sale banners, alerts Orange Friendliness, affordability Promotions, CTAs Black Luxury, sophistication Premium product sites 5 Steps to Use Colour Psychology in UX for Conversions 1. Audit Your Existing Palette Run a UX colour audit on your site. Check whether your palette is consistent across all pages, accessible (WCAG contrast), and aligned with your brand message. Tools like Stark or Adobe Colour can help. 2. Map Colours to Conversion Goals Identify your key CTAs (e.g., “Buy Now,” “Book Demo”) and apply a contrasting but brand-aligned colour to draw attention. Keep backgrounds neutral to make CTAs stand out. 3. Test Variations Use A/B testing to experiment with CTA colours. For example, test blue vs green “Sign Up” buttons and measure click-through rates. Make small changes and track metrics. 4. Design for Accessibility Colour-blindness affects about 4.5% of the UK population. Always pair colour with icons or text and ensure high contrast for readability. 5. Maintain Consistency Across Channels From email templates to landing pages, consistent colour use reinforces trust and brand recall. Inconsistent colours erode credibility and increase friction. Real UK Examples Metrics to Track After Implementing Colour Psychology Conclusion Colour psychology in UX design is one of the easiest, lowest-cost levers for SMBs to improve conversions. By auditing your palette, mapping colours to goals, testing variations, and designing for accessibility, you can increase user trust and guide customers to action. At I-NET Software Solutions, we help UK SMBs implement conversion-focused UX design, including colour psychology audits, A/B testing, and accessibility reviews. Book a consultation today to see how small colour changes can deliver big conversion results. For more insights into how design affects business outcomes, read our related blog: UX Audits Explained: How a Simple Review Can Boost Conversions by 30%.

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News & Insights

Real-Time Fraud Detection Bringing Enterprise AI Down to SMB Level

Imagine catching a fraudulent transaction the moment it happens before your SMB loses money or customer trust. That capability, once limited to large banks, is now within reach for small and mid-sized businesses in the UK. With real-time fraud detection tools powered by AI, SMBs can not only limit financial losses but also protect reputation and scale securely. Why Fraud Is a Growing Threat for UK SMBs UK businesses are under increasing pressure from fraudsters: These stats show that fraud isn’t a distant risk, it’s an immediate concern for SMBs. Real-time detection isn’t optional anymore; it’s becoming essential. What Is Real-Time Fraud Detection with AI? Real-time fraud detection means monitoring transactions, behaviours, or access in milliseconds, flagging suspicious activity immediately rather than after the fact. AI/ML models help by analysing large datasets to find anomalous patterns based on device, location, historical transaction behaviour, or even payment method. Key components include: According to a PwC report, many UK financial institutions already use machine learning-based models to detect suspicious activity, reducing false positives and improving detection efficiency. Benefits of Real-Time AI Fraud Detection for SMBs AI-powered real-time fraud detection brings several advantages, especially for small businesses: 1. Prevent Losses Immediately Rather than investigating fraud after the damage’s done, you stop it at the point of occurrence, avoiding not only direct loss, but also indirect costs like chargebacks, customer churn, and legal fees. 2. Improve Customer Trust & Reduce Abandonment Customers expect safe transactions. When fraud or suspicious requests are caught early, SMBs can maintain trust, important when Tink & Cebr research shows UK consumers abandon transactions when they don’t trust payment methods. 3. Lower Operational Costs Automated detection reduces time staff spend manually investigating suspicious transactions. False positives are trimmed, which means fewer “innocent” transactions blocked and fewer hours wasted. 4. Compliance & Risk Management Regulations in the UK and EU increasingly expect businesses to have active fraud detection, especially for online payments. Real-time detection helps SMBs stay ahead of regulatory requirements and audits. How SMBs Can Deploy Real-Time Fraud Detection AI Here’s a practical 5-step plan for SMBs to get started: Use Cases Where Real-Time AI Fraud Detection Shines Also, in the Bank of England’s report, firms using AI for security and fraud say that it improves speed of detection and accuracy over traditional rules-based systems. Common Challenges & How To Overcome Them Where to Start, If You’re an SMB 1. Pilot a solution on a small but high-risk flow (e.g. onboarding or certain payment methods). 2. Monitor results closely; track false positives, speed of detection, customer feedback. 3. Scale gradually, expand detection to more types of transactions or user-segments. 4. Combine with broader security measures: MFA, device posture, secure access, etc. Final Thoughts & Recommended Reading Real-time fraud detection via AI is no longer just for big corporations. For UK SMBs, it represents one of the most cost-effective ways to reduce loss, maintain customer trust, and stay ahead of regulatory demands. With the right data, tools, and strategy, even small teams can deliver enterprise-level fraud protection. At I-NET Software Solutions, we help SMBs deploy real-time fraud detection systems that are tuned, compliant, and effective. Book a consultation to see how we can get your business protected now. For a broader view of UK regulatory expectations and how fraud detection fits into compliance and overall cybersecurity strategy, see our related blog: Cybersecurity Compliance 101: A Guide for SMBs in the UK and EU.

Flat-style blog banner illustration showing Zero Trust security for small businesses with a shield, padlock, and SMB storefront.
News & Insights

Zero Trust for Small Businesses: Why It’s No Longer Optional

For years, small and mid-sized businesses (SMBs) relied on firewalls, antivirus and VPNs to keep attackers out. But in 2025, with hybrid workforces, cloud apps, and increasingly sophisticated cyber threats, those perimeter defences are no longer enough. Zero Trust security; once reserved for large enterprises, is now becoming essential for SMBs too. According to the UK’s National Cyber Security Centre (NCSC), small organisations are frequently targeted by ransomware, phishing and credential-theft attacks because they are seen as “soft targets”. Zero Trust flips the traditional “trust but verify” model on its head, enforcing “never trust, always verify” for every user and device, whether inside or outside your network. What Is Zero Trust Security in Simple Terms? At its core, Zero Trust is not a single product but a security framework. It assumes that no user, device or application should be trusted by default, even if they’re inside your corporate network. Key principles include: This approach protects SMBs against stolen passwords, compromised devices, and lateral movement inside the network, threats that traditional VPNs and firewalls struggle to stop. Why Zero Trust Matters for UK SMBs Small businesses now face the same threats as big enterprises but with fewer resources. Some stats: Zero Trust helps SMBs: Zero Trust vs. VPN for Small Businesses Many SMBs still rely on VPNs to secure remote access. While VPNs encrypt traffic, they typically grant broad, network-level access once connected. If a user’s credentials are stolen, an attacker can roam freely. Zero Trust Network Access (ZTNA), on the other hand, grants application-level access only after verifying user identity, device posture, and context each time. This dramatically reduces lateral movement. A 5-Step Zero Trust Checklist for SMBs You don’t need an enterprise-size budget to start. Here’s a practical roadmap for implementing Zero Trust in a small business: 1. Enable Multi-Factor Authentication (MFA) Make MFA mandatory for email, VPN, and cloud apps. It’s the fastest, cheapest way to block credential attacks. 2. Adopt Single Sign-On (SSO) and Identity Management Centralise authentication with a reputable identity provider. This simplifies access control and audit trails. 3. Segment Access by Role (Least Privilege) Limit each user’s access to only the apps and data they need. Use role-based access and network segmentation. 4. Check Device Posture Ensure devices meet security baselines (patched OS, antivirus, encryption) before granting access. 5. Monitor and Improve Continuously Feed logs into your SIEM or managed detection service. Track anomalies and refine policies over time. These steps align closely with guidance from the UK NCSC and CISA Zero Trust Maturity Model. Tools That Make Zero Trust Practical for SMBs You don’t have to build Zero Trust from scratch. Many affordable solutions now package core capabilities: Your implementation may start with identity (MFA/SSO) and device posture, then expand to ZTNA and continuous monitoring as budget allows. Common Pitfalls (and How to Avoid Them) Final Thoughts For UK SMBs, Zero Trust security is no longer optional. It’s the modern way to protect against ransomware, insider threats, and compliance headaches without slowing your team down. Starting small, with MFA, SSO and role-based access, can dramatically reduce your risk. At I-NET Software Solutions, we help SMBs design and implement Zero Trust strategies tailored to their size and budget, integrating MFA, SSO, device posture and monitoring into a seamless whole. Book a Zero Trust readiness assessment today to see how we can secure your business without adding complexity. Zero Trust helps SMBs strengthen access and data security, but full protection also means staying compliant with UK and EU regulations. See our post Cybersecurity Compliance 101: A Guide for SMBs in the UK and EU.

News & Insights

UX Audits Explained: How a Simple Review Can Boost Conversions by 30%

For small and mid-sized businesses (SMBs) in the UK, every visitor counts. A confusing checkout, hidden calls-to-action, or slow page speeds can quickly erode trust and conversions. According to a Forrester study, better UX design can raise conversion rates by up to 400% (Forrester Research, 2023). Yet many businesses have never had a UX audit to uncover where their websites are losing money. A UX audit (also called a usability audit or UX review) is a systematic evaluation of a website or app’s user experience. It pinpoints usability issues, conversion bottlenecks, and design inconsistencies, then delivers actionable recommendations to improve performance. For SMBs, a UX audit can be a cost-effective way to boost conversions without a full redesign, often by as much as 30% after fixes are implemented. Below, we’ll explain what a UX audit is, how it works, and why it’s one of the highest-ROI investments an SMB can make. What Is a UX Audit? A UX audit is like a health check for your digital product. Instead of guessing why users aren’t converting, an audit systematically evaluates usability, accessibility, and business goals against actual user behaviour. A typical audit includes: For SMB owners, marketers, and design teams, this means no more relying on hunches. You’ll know exactly which UX issues are hurting your sales. Why UX Audits Matter for SMBs in the UK Most SMB websites are built over time, a page added here, a form added there, without a cohesive design review. The result? Confusing navigation, inconsistent calls-to-action, and long forms that drive visitors away. For a small business, those numbers are the difference between growth and stagnation. How a UX Audit Boosts Conversions (Benefits) A UX audit doesn’t just identify problems, it creates a roadmap for higher ROI. Here’s how: 1. Pinpoint Conversion Bottlenecks Analytics might show that users are dropping off on your checkout page, but not why. A UX audit combines data with expert review to uncover the “why”, for instance, a confusing form field, hidden shipping costs, or poor mobile layout. 2. Improve Navigation and Flow Many SMBs inadvertently create “dead ends” in their navigation. Audits highlight missing links, redundant pages, or buried calls-to-action so visitors can find what they need and buy faster. 3. Enhance Mobile Experience With mobile accounting for more than 60% of web traffic in the UK, a poor mobile UX can slash conversions. Audits review mobile responsiveness, tap targets, and load speeds. 4. Increase Trust and Credibility A consistent, accessible, and easy-to-use interface signals professionalism. Users are more likely to complete forms, sign up, or purchase when the design feels reliable and intuitive. When Should an SMB Conduct a UX Audit? You don’t need a six-figure redesign budget to benefit from a UX audit. Consider an audit when: SMBs often benefit from an external perspective. UX consultants or agencies provide objectivity and expertise that in-house teams may lack. How to Conduct a UX Audit: A Simple Checklist You can run a basic UX audit internally or hire a professional. Either way, a structured approach delivers the best results. Here’s a simple five-step UX audit checklist: 1. Define Goals & KPIs Clarify what “success” looks like (e.g. increase sign-ups by 20%). 2. Gather User Data Review analytics, heatmaps (like Hotjar), and customer feedback. 3. Perform Heuristic Evaluation Use established usability principles to identify issues. 4. Identify & Prioritise Issues Which fixes will deliver the highest impact fastest? 5. Implement & Test Make changes incrementally and track improvements over time. Including visuals like heatmaps, funnel drop-off charts, and before/after screenshots can make your findings more compelling. Tools That Support a UX Audit While human expertise is irreplaceable, tools can provide valuable insights: Combining these tools with expert evaluation creates a full picture of user experience. From Audit to Action: Turning Insights Into Conversions A UX audit is only as valuable as the changes you implement. Prioritise quick wins (like simplifying forms or improving CTAs) first. Then tackle bigger issues (like restructuring navigation or redesigning checkout flows). Measure the impact after each change, many SMBs see a noticeable uplift within 3–6 months. Remember: the goal is not just to “fix” your site once, but to create a culture of continuous improvement Final Thoughts A UX audit is one of the highest-impact, lowest-cost moves an SMB can make. By systematically evaluating usability, navigation, and design, you can uncover hidden barriers and turn more visitors into customers. At I-NET Software Solutions, we offer UI/UX design and audit services tailored for SMBs, from user research and heuristic evaluations to full-scale redesign strategies. Book a UX audit consultation to see how a simple review could boost your conversions by 30% or more. Related reading: Fixing Common Navigation Mistakes in Small Business Website.

Uncategorized

Business Transformation Consultant

• Job Reference : 250820004• Job Title : Business Transformation Consultant• Type : Hybrid / Contract• Location : London• Salary : £350- 400/day (Outside IR35)• Experience : 7+ years Role OverviewWe’re looking for a forward-thinking Business Transformation Consultant to lead pro-cess automation initiatives across diverse business functions for our esteemed client. This role is ideal for someone who thrives at the intersection of strategy, technology, and operational excellence – leveraging the Microsoft Power Platform to drive measurable impact Key Responsibilities• Conduct process discovery workshops with stakeholders to identify automation candidates.• Document current-state and future-state workflows using BPMN standards and Visio.• Analyse business processes for inefficiencies and recommend improvements aligned with strategic goals.• Use Power Automate Process Advisor to assess process performance and identify bottlenecks.• Collaborate with developers and business leads to translate process insights into automation solutions.• Support change management and adoption strategies for new digital workflows. Required Skills & Experience• Proven experience in process analysis, workflow documentation, and automation strategy.• Hands-on expertise with Power Automate, Process Advisor, and Power Platform tools.• Strong understanding of BPMN, Visio, and business process modelling techniques.• Ability to communicate complex ideas clearly to technical and non-technical audiences.• Experience in cross-functional collaboration and stakeholder engagement.• Familiarity with agile delivery and continuous improvement methodologies. Please provide your recent CV with the below details to jobs@inetsoftwaresolutions.co.ukNotice Period –Residency Status in UK –Visa Expiry Date (if applicable) –Consent to share your data with the client – Yes/NoAgreed to work on the given rate – Yes/No

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